Senior Visual & Brand Designer

Hello! I'm a visual designer, based in London.

Joshua Masih [Your photo: portrait, 4:5]
Experience12+ years
PracticeBrand, digital, learning
BasedLondon → New York
StatusOpen to work

Selected work

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Designing with AI

Self-initiated · 2025–26

I design it, then build it. AI lets me take my own designs all the way to working, live products, with no template and no developer in between.

Read the case study →

About

I've spent twelve years designing across brand identity, digital and learning, from a coalition identity for UK defence-tech companies to design systems for Pentland Brands and learning programmes for KPMG and NHS England.

Currently Learning Visual Designer at KPMG. See my learning & corporate samples →

01Brand & IdentityMarks, systems and visual languages that hold together.
02Digital & UIWeb, product and social, designed to perform.
03Learning DesignTraining visuals that make complex ideas clear.
04AI-assisted Design & BuildMy designs taken to live, working products with AI. See how →

KPMG · Thrive Tribe · NHS England · Pentland Brands · Hadean · MAN v FAT · Gloji · Sushi Social · Kühne · Dexters · Flying Goose · Jollibee · One You

Let's make something good.

josh.masih94@gmail.com